Who We are
Founded and based in Charleston, SC, LINKED HOSPITALITY GROUP (LHG) is a privately held provider of solutions for renovations, conversions, and hospitality industry services, specifically customized to fit our client’s unique needs.
LHG founder, Geoff Cipkala, is a Hospitality Operations and Development professional. Beginning his hospitality career in a part-time college job in Washington, DC, he has learned and mastered the skills of hotel sales, marketing and operations. From working the desk, night audit, cleaning rooms, managing hotels, and then multiple properties, Geoff has done it all first hand and has a unique appreciation for both the employee and ownership.
Over his career, he has directed multiple renovations and conversions. This experience has enabled him to become very knowledgeable with all the major hotel brands, even serving on some brand marketing and owner’s councils.
In short, Geoff knows the hospitality business at all levels, from hourly employees to managers, from hotel owners to brands, and from hospitality vendors to contractors. Ultimately, Geoff understands that success is determined by the guest’s satisfaction and the owner’s bottom line.
Geoff’s broad knowledge and core philosophy of becoming personally involved in every aspect of asset partnership has resulted in LHG being highly rated by its clients. His personal touch with budgeting, operations, and on-site presence provides you and your property with some of the most qualified and most diverse experience in the industry.
Our Mission
To provide the hotelier with a finished asset that meets the needs of Guests, satisfies the Brand’s standards, and fits within the Owners timetable and financial budget.
Our Strategy
By utilizing time-tested and proven strategies developed through years of hands-on experience and service, LHG offers diverse selection of amenities to asset owners. Our unique history of success allows us to deliver operational results and revenue maximization while focusing on guest satisfaction.
Above all, the LHG core value and mission is to provide our clients with the following:
- The finest management expertise the industry has to offer with integrity, honesty and open communication. We strive to be an extension of the property owners, so they can trust their asset is being managed by the best and most experienced team. This is one of the reasons LHG stands apart from our competitors.
- A hospitality consultant who knows the business. Choices made during a hotel renovation / conversion project sets a clear path for your hotel’s overall potential. LHG can help create a hotel culture that invites and welcomes guests. We understand providing a solution that saves time, saves money and maximizes ROI in a growing and competitive market is vital to your continuing success.
- A result that stands out, allowing guests to appreciate quality and comfort, and ultimately generating positive reviews in the marketplace.
Laura Goodman, Partner
Laura brings yet another link to Linked Hospitality Group. She began her hospitality career with Marriott at the property level. She has earned her stripes, beginning with housekeeping and moving up through all departments, holding several key management positions before becoming a General Manager.
Progressing to project management, Laura has worked with owners, designers, brands and manufacturers, coordinating the logistics needed for successful and seamless hotel renovation projects. Recognizing that logistics is a key to a successful project, she provides a strong record of successful projects on time and on budget by staying one step ahead on a project.
Procurement and logistics are Laura’s passion. She works directly with hotel ownership and management, hotel brands, designers, vendors, and contractors for renovations, conversions and new construction. She controls brand submittals, prepares budgets, writes purchase orders, and generates weekly reporting while maintaining schedules and budgets. She coordinates shipping, deliveries and communications with all parties involved from PIP to completion of the project.
Laura’s hotel background, on-site project management and procurement background make her a great partner at Linked Hospitality Group. She is a trusted and reliable resource.